Praxishandbuch Bibliotheks- und Informationsmarketing
The future viability of libraries and information establishments depends to a very great extent on their ability to anticipate social, political, economic and technological developments, and so to position themselves within the context of the cultural and educational landscape with innovative service concepts. The intention of the handbook is to apply current marketing strategies and methods to libraries and information institutions from a systematic perspective, so that they are practically relevant and theoretically sound. Open publicationIn: Library Management 32 (2011) 4/5, S.346a360 Helkulla, Anu: Characterising the concept of service experience. In: Journal of ... Stuttgart: Poeschel, 1978 Kotler, Philip; Keller, Kevin Lane; Bliemel, Friedhelm: Marketing-Management.
| Title | : | Praxishandbuch Bibliotheks- und Informationsmarketing |
| Author | : | Ursula Georgy, Frauke Schade |
| Publisher | : | Walter de Gruyter - 2012-07-30 |
You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.
Once you have finished the sign-up process, you will be redirected to your download Book page.
How it works:- 1. Register a free 1 month Trial Account.
- 2. Download as many books as you like (Personal use)
- 3. Cancel the membership at any time if not satisfied.
